Nissan generates brand direction change in the US

He Dominic Wisor has been appointed Director of Product Communications for Nissan in the US.. This looks like the most recent change in the brand’s senior management, as well as recognition of his valuable contribution to the company’s communications strategy.

In his new role, Visor will be key responsible for the success of Nissan’s new vehicles in the US market, coordinating communications efforts to highlight the innovative features of the brand’s products.

In addition, he will oversee regional operations, including retail and showroom activations, to ensure consistency in Nissan’s brand strategy. His experience in storytelling and communication on topics related to safety and technology will help solidify Nissan’s image as a leading innovator in the automotive industry.

Dominic Vizor. Photo credit: Nissan Motor Co., Ltd, North America.

With Vizor at the forefront of product communications, Nissan is well positioned to maintain its leading position in the US automotive market.

“As Nissan enters a new chapter of innovation, accelerating towards our Ambition 2030 mobility vision of the future, Dom brings its product expertise, creative insights and Nissan’s global vision to drive our storytelling and strengthen our brand,” he said. Brian Brockman, Vice President and President of Communications for Nissan and INFINITI in the US and Canada.

Dominic Wisor’s career path at Nissan has been impressive, starting in 2015 in the company’s European region and quickly moving up to higher positions within the company.

His previous experience in public relations agencies has enabled him to work effectively in the automotive sector and develop the necessary skills in storytelling and brand reputation management.

Finally, in his most recent position as Senior Manager of Internal Communications at Nissan USA, Visor has played a critical role in improving the company’s internal communications, fostering greater collaboration and efficiency across the organization.

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Author: Ronald Ortega
Source: La Opinion

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