Why Russian stars who have gone abroad will earn less

Interviewed REN TV experts spoke about Russian stars who went abroad. In their opinion, celebrities in other countries will earn much less.

“In principle, the culture of society is still based on the language. The Russian language is one of the most prominent on the planet. According to various estimates, it is from 260 to 300 million people. And 6-8th place out of 3-7 thousand cultures, if it is possible to count them that way “Accordingly, this is a very noticeable and very influential structure. And the audience of Russian culture around the world is tens, maybe even up to a hundred million people. Accordingly, you can make money, of course, anywhere, but if we talk about making money in the field of culture, then this income depends precisely on the number of people who are ready to pay you money for performances, books, films, etc. Accordingly, they will have income – we are now talking about very famous people, people who are known in the field of Russian culture.( …) They probably won’t die of hunger, but the fact that they will earn much less is understandable, because after all, most of the people who make up their audience live in Russia. , then the very fact that they are out of touch with their audience is a huge problem and misfortune.” said Yevgeny Safronov, an expert in the field of culture and entertainment, editor-in-chief of the InterMedia agency.

According to him, culture is communication, first of all.

Marketer Andrei Arno also explained why Russian celebrities do not expect the same income in other countries as in Russia.

“This is due, first of all, to the fact that there is a Western trend that denies what was in our culture before all these events. And therefore those people who carry this culture further to the rest of the world are less popular. This is the first reason. The second reason is that even earlier, in fact, our stars received fees less than in the country, because Russian pop and rock culture is a culture for domestic consumption.The Western audience does not understand us, but those who go there left, they are not in those positions where they could pay the appropriate money, like Madonna or Sting, and gather with the same huge audiences. Therefore, all the time when our stars left there, there was more like a behind-the-scenes party for their own, “ – he said.

Singer Olga Kormukhina, in her commentary, touched on the other side of the issue.

“I am only concerned about one question here: why is money always the measure? Let’s start with the fact that they sing there for the same people who left. That is, they found each other and left together. They, in fact, loved each other dearly, only at the same time, in their love they involved a lot of people who are not ready to profess the values ​​that they profess. And now, thank God, the situation has divided. After all, the point is not that there is evil and good, black and white in the world – it is important so that they do not mix. That’s when a swamp arises. That’s indifference is the worst thing, “- she said.

Recall, for example, after the start of a special military operation, Alla Pugacheva, together with her husband Maxim Galkin * (recognized in Russia as an individual acting as a foreign agent), left the country and flew to Israel.

Galkin began to make anti-Russian statements on social networks, touring with concerts in Israeli cities. Pugacheva returned to Moscow at the end of August.

On September 17, Maxim Galkin was added to the register of individuals-foreign agents. Soon Pugacheva also asked to be recognized as a foreign agent. Because of the singer’s statements, a check was scheduled regarding the possible discrediting of the Russian army. In autumn, the singer left the country again.

* Maxim Galkin is included in the register of individuals-foreign agents.