Adidas ends partnership with Kanye West

Who is really under pressure to crush today is rapper Kanye West. In the US, it is actively canceled, and Adidas broke off cooperation with it.

The musician produced his sneaker model on its basis, which brought him about $ 200 million, and Adidas – a quarter of a billion.

Previously, fashion house Balenciaga and clothing brand Gap broke off relations with Kanye. In a word, the entire fashion industry for the rapper now seems to be closed.

The reason is that a couple of statements about the Jewish people appeared in the musician’s accounts, which were immediately called anti-Semitic. However, his musical and media influence is so great that it will not be so easy to cancel it.

As for brands, it is more likely that he does advertising for them than they do for him. A vivid example of this is the Russian Sherpa all-terrain vehicles, which West once loved so much and now shoots in clips.