USJ held an event in Shibuya Modi, Tokyo. From the left of the photo, Reika Ayanokoji of USJ and Minions.
I’m trying to go back to the “normal” before the corona misfortune.
Universal Studios Japan (USJ), one of Japan’s largest theme parks, held its first post-pandemic event in Tokyo on August 25 in Shibuya.
“Attract” from Tokyo to Osaka with goods and VIP tickets
Visitors turned the gacha and aimed at various products.
At this event “Buttobi Tour Gacha @SHIBUYA”, a gigantic capsule toy vending machine (so-called Gacha Gacha) will appear near the entrance on the 1st floor of Shibuya Modi.
Visitors can spin the gacha once for free. Inside the capsule is a memo with a prize written on it, and you can win various goods and passes that can be used at the park.
Event attendees receive 1 coin.
The capsule contains a sticker of the participation prize minion and a piece of paper with the name of the prize written on it.
In addition, as a participation prize, you can always get a minion sticker. The number of “wins” is not disclosed, but an official said, “We are preparing to win one in three people (other than the participation prize).”
Nanasai Honda, who is in charge of events at USJ, said, “I was worried whether people would come (at the event in Tokyo for the first time in a long time),” but many people gathered mainly from the Kanto region.
A man who arrived at the event venue from Chiba Prefecture at 7:00 a.m. won a VIP tour (with an admission ticket and various passes) by a dedicated tour guide.
A man living in Chiba Prefecture, who first turned the gacha, commented that he had lined up from 7:00 am (the event started around 11:30). The man surprised the other visitors and staff by winning the second most luxurious “Buttobi Prize” among the prizes prepared.
“Fee” and “Quality of Experience” that will change after COVID-19
Nanasai Honda, Manager of USJ Integrated Marketing Department.
In addition to Shibuya, USJ will hold another event in Harajuku from September 1st to September 4th. These are aimed at “inviting” (Mr. Honda) to approach “those who do not have the opportunity to come to USJ” (Mr. Honda).
Although the spread of infection continues in various places, the number of people traveling for travel and business is increasing recently, and the total number of passengers in the 2022 Obon period (August 6 to 16) compared to 2021 will be 178 on ANA. %, and JAL recorded 206% (both domestic flights).
USJ intends to bring back the number of customers as much as possible in preparation for the busy season starting from Halloween season (October).
USJ in Osaka Prefecture.
but,At the same time as the attraction, USJ “increase the admission fee”I will also start.
Strictly speaking, the total price will not increase, but a new price category will be introduced for some Saturdays and Sundays during busy seasons such as Halloween.
For example, on October 29th (Sat) and 30th (Sun), the new price will be 9800 yen (including tax) per adult (8900 yen including tax on weekdays except for part of October). ).
Estimated ticket prices for October 2022 (as of August 25, 2022).
A USJ spokesperson responded to an interview with Business Insider Japan at the event on the 25th,Regarding the price increase, he explained, “We are working to equalize the number of visitors.”
From the point of view of visitors, there are various restrictions due to admission restrictions due to the corona wreck, but the “quality of experience” has improved, such as shorter waiting times for rides (than before the corona wreck). There are also sides.
As a visitor, it’s a difficult situation, but I would like to pay attention to how the leisure industry will change after the corona disaster.
(Text, photo by Yutaro Kobayashi)
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Source: BusinessInsider
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