Is it caused by a confusing cold drink?Starbucks says 25% of baristas leave within 3 months

• At Starbucks in the US, a quarter of baristas quit within three months of starting a job, The Wall Street Journal reported. She says she’s 10% more than before the pandemic.
• CEO Howard Schultz said the complexity of making cold drinks may be part of the culprit.
• Starbucks is experimenting with new store layouts and faster ways to make cold drinks.

Barista turnover is on the rise at Starbucks in the U.S., which executives say could be due to customers’ insatiable craving for cold drinks.

According to Starbucks data, 25% of baristas quit within three months of starting a job, The Wall Street Journal reported. She says she’s 10% more than before the pandemic. At Starbucks in the United States, there is a growing movement to form labor unions in various parts of the country in order to improve treatment.

The company’s CEO, Howard Schultz, told The Wall Street Journal that the high turnover rate was due to the popularity of iced drinks. Making an iced drink is more work than making a hot drink, he says, because of the frequent refilling of ice and the multiple steps involved in making the drink.

“It’s probably because of the complexity[of making]cold drinks,” Schultz said.

“We’re working on improvements. We’re even thinking of a new store design from scratch.”

Starbucks is now working to improve employee retention. Following an increase in hourly wages in August, the company is rethinking how baristas work from the ground up, from store layouts to menus.

According to The Wall Street Journal, Starbucks is testing new store designs and making cold drinks faster in a 20,000-square-foot lab at its Seattle headquarters to improve operations. It says.

Starbucks employees told the newspaper that the reforms have been delayed as demand continues to rise, with customers now averaging 1,200 a day to nearly 1,500. did.

Starbucks is also struggling to keep its stores safe, such as by closing restrooms that it used to let customers freely use. It also announced the closure of a total of 18 stores by late August, citing “difficult incidents” such as drug use by customers in stores.

“After careful consideration, we have decided to close some of our stores that are experiencing a series of difficult incidents that jeopardize our continued operations in order to open new stores in safer conditions,” Starbucks said. spokesperson told Insider.

[Original:AquarterofStarbucksbaristasquittheirjobwithin3months— and complicated iced coffee drinks might be to blame]

(Translated and edited by Yoshimi Yamaguchi)