MUJI released “Skirt” for the first time in a year.Shifting away from “natural materials and genderless” to prevent customers from leaving

Ryohin Keikaku, which develops MUJI, held an exhibition for the spring and summer of 2023 on the 15th.

The company, which has struggled to sell clothing due to its focus on “genderless” unisex products, is resuming sales of skirts for the first time in at least a year.

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“In the last few yearsunbalanced taste, There were many things that only a few people could buy.on the other handI cut a lot of things that really shouldn’t be cutThat’s right. for example,There were no skirts in last autumn/winter and this spring/summer”

That’s what Mr. Rei Okazaki, a director and executive officer, said.

Most of the pants were oversized, and most of the shirts were stand-up collars. Looking back, he recalls that the one-piece dresses for women were all loose-fitting designs.

In addition, since we have increased the number of genderless items for both men and women, we have a wide range of sizes such as “S to M” and “L to XL”.”I don’t know my size”It seems that there were many inquiries.

Breaking the spell of natural materials

MUJI has been reforming since this autumn/winter.In addition to a wide range of sizes from “XS” to “XXL” that have been drastically reviewed, normal length pants etc.Standard designRegression to.Color developmentcolorfulincreased things.

“Everything except formalDid. There must be products that make people think, “Is it okay to buy?” (Mr. Okazaki).

The material is also leveraged.

““Mujirushi Ryohin is synonymous with natural materials.I have to』calledcurseSo far, I haven’t used synthetic fibers much. But I’ve been using it since this autumn/winter. Resistant to wrinkles after washing, water repellent,Synthetic fibers are reasonableThat’s why.” (Mr. Okazaki)

Some products use materials such as recycled polyester that have a low environmental impact.

“People think that MUJI doesn’t have my clothes in size and color.It’s hard to win back customers who have leftIt is.” (Mr. Okazaki)

(Written by Ikuko Takeshita)