Watch out for Nike Skechers, Crocs, Haydude to Rule 2023, Analysts Say

• Skechers and Steve Madden are “best positioned” for 2023, according to analyst Sam Poser.
• Poser noted that Nike “needs more compelling products” for spring.
• Crocs and Hey Dude have some compelling products coming out soon, he added.

Skechers and Steve Madden are “best positioned” for 2023, according to analyst Sam Poser, while industry giant Nike is “more compelling” for spring. It is necessary.

In an investor memo written after attending a shoe show in New York and meeting with several executives, Poser provided a 2023 outlook that included forecasts for several popular brands. showed that.

Despite lingering recession fears, Poser said consumers “have money” and are “willing to spend it.” While Cyber ​​Monday sales beat most expectations, he said sales on the weekend after Thanksgiving are heavily dependent on promotions.

Poser, an analyst at Williams Trading, is bullish on Skechers.

“Skechers has always known its customers well, but often overdid it when it came to pushing products to market,” Poser wrote.

“Skechers’ on-hand inventory has been sold this year, new cross-category products and technologies have been well received by customers, and Skechers’ management team posted record sales from Black Friday through Cyber ​​Monday. I’m talking to

Poser isn’t too optimistic about Nike. Because, like Lululemon, he continues to have excess inventory.

“Nike footwear for spring 2023 is underwhelming, according to top and mid-tier stores,” Poser said.

Regarding Nike, in January 2022, multiple officials at the company said that the loss of experienced designers and managers due to staff reductions (layoffs and attrition) was visible on store shelves. I was speaking.

“[The impact]will probably be visible sometime this fall or the holiday season,” the former designer told Insider.

“We should definitely see[the impact]in Spring/Summer 2023.”

Poser said it’s unlikely Nike will be “positioned to give a rosy outlook” when it reports its next quarterly results on Dec. 22.

Deckers, which owns brands such as Hoka, “will continue to do well,” Poser wrote, while Crocs’ teen-favorite Heidude will be a hot topic in 2023 and beyond. It says it’s a brand.

Poser said Heydude could hit $1 billion in sales this year.

“We left this meeting confident that Crocs as a brand will reach its $5 billion revenue target in 2026 and that, if done well, Heidude has an even greater sales opportunity than Crocs.”