2023 convenience store ehomaki. Quota problem in food loss… How will Seven, FamilyMart, and Lawson deal with it?

This year too, the sales season for ehomaki is heating up in conjunction with Setsubun on February 3rd.

However, while the event is gaining momentum, in recent years it has been due to unsold items.Food waste (food loss) problemand to employees and part-time workers due to excessive sales competitionProblems with sales/purchase quotas, etc.etc. have been pointed out.

We asked three major convenience stores, 7-Eleven, Family Mart, and Lawson, about their responses this year.

The lineup is substantial.Assuming each company’s “reservation sale”

Each company has a rich lineup of ehomaki.

All convenience stores have in common that they offer “high-priced products” that are supervised by famous restaurants and use high-quality ingredients, as well as regular products that are reasonably priced.

Meanwhile, at Lawson, using surplus inventory and non-standard food that could have been discarded,Upcycle Ehomaki”Mottainai! Shrimp Cutlet Ehomaki” was sold only in the Kanto Koshinetsu area (pre-orders are now closed).Let’s reduce food loss by selling ehomakiThis is an initiative.

According to Lawson, “Mottainai! Shrimp Cutlet Ehomaki has been closed because we received more orders than we had.”

When considering the food loss problem, I would like to pay attention to the “sales format” of products.

Lawson is a “principle reservation system”. 7-Eleven sells two items supervised by famous stores by reservation only. For other products, it is a hybrid style of “advance reservations and sales at stores according to the needs of each store”. Family Mart sells products with pre-order benefits, and the concept is based on the premise of each company’s “reservation”.

As of February 1, reservations for each company have already ended.

The amount of waste is “confidential.” Norma ‘not imposed’

The problem of food loss is being scrutinized year after year, but how much food is actually wasted each year? I tried to contact three companies, but unfortunately from each company”We can’t disclose specific waste figures.”There was an answer.

However, with regard to food loss countermeasures, as mentioned above, each company is strengthening “reservation sales”, and it seems that each company is more or less aware of the problem. From Seven Eleven”Through the strengthening of reservations, etc., it is almost sold out.”There was also an answer that it has achieved a certain effect.

In addition, when asked about the perception of “quota” for employees and part-time workers, which is often pointed out, each company”We don’t impose quotas”and answered.