Satya Nadella, CEO of Microsoft.
Microsoft is undergoing rapid change.
By partnering with OpenAI and its ChatGPT, Microsoft has a golden opportunity to challenge search dominance Google, according to a confidential report recently prepared for Microsoft. It is written.
The report was compiled by online sentiment analysis company Sprinklr. Insider obtained a copy of this report.
Sprinkler will conduct the survey from late November 2022 to early January 2023. Ingesting data from news outlets and online services such as Twitter, YouTube, Instagram, and Reddit, and extensively examining comments on Microsoft, Bing (Microsoft’s search engine), ChatGPT, and Google. bottom.
We found that the combination of ChatGPT and Bing had a broadly positive reception. “The market welcomes change,” the report said, with many viewing “ChatGPT and Bing together as a ‘threat’ or a ‘challenge’ to Google search.” On February 7 (local time), the first announcement related to this tag will be made.
The report also states:
“Bing can challenge Google’s monopoly by improving search results with the help of ChatGPT.”
“Users see this as a ‘level playing field’.”
Earlier in February, Microsoft announced another major investment in OpenAI. The Information also previously reported that Microsoft plans to incorporate OpenAI technology into some of its other products, such as Office applications.
The results of this survey also give us a glimpse of why Microsoft is strengthening its partnership with OpenAI, the developer of ChatGPT, which has taken the world by storm since its release last November.
“A big year for Bing”
A Sprinklr survey found that people were particularly “thrilled” about Microsoft’s investment in OpenAI, with some calling it “forward-thinking.” He also said that many people were “anticipating” the addition of ChatGPT’s functionality to Office products and expressed surprise at this early partnership.
Others said they were “enthusiastic” that the integration of ChatGPT and Office applications would “increase efficiency and productivity,” while others were “switching to Bing to challenge Google’s ‘search dominance.'”
“Incorporating ChatGPT will give Microsoft a competitive edge as it focuses on developing services that are comprised of AI and machine learning.”
“On the Internet, it’s been a big year for Bing, with some celebrating the addition of ‘unbelievable search capabilities,'” according to the Sprinkler report.
Some say ChatGPT’s user experience is ‘weird’ or ‘scary’
However, not all responses were positive. In particular, there were major concerns around ChatGPT’s lack of fact-checking, privacy uncertainties, and its use in educational settings.
Others called ChatGPT’s user experience “weird” and “scary,” and were skeptical about the profitability of investing in AI companies.
Still, ChatGPT’s “human-like” response is hugely appealing and an improvement over the “list of links” returned by current search engines, the report said. there is
It also needs to consider that Microsoft can “strengthen the validation of the accuracy of its results” and “how[ChatGPT]will be used to perform tasks, whether by professionals or students.” It is also pointed out that there is
But nothing quite sums up Microsoft’s excitement about partnering with ChatGPT better than the following passage from the report: That’s what I asked ChatGPT to “make a funny limerick of how Microsoft can beat Google by embedding ChatGPT in Bing.” They say–
“There used to be a search engine called Bing.
The search engine wasn’t doing well and was struggling.
But with ChatGPT on your side,
Finally got that pride
I left Google looking for the next move.”
[original text]
(Edited by Ayuko Tokiwa)
Source: BusinessInsider
Emma Warren is a well-known author and market analyst who writes for 24 news breaker. She is an expert in her field and her articles provide readers with insightful and informative analysis on the latest market trends and developments. With a keen understanding of the economy and a talent for explaining complex issues in an easy-to-understand manner, Emma’s writing is a must-read for anyone interested in staying up-to-date on the latest market news.