The number of DLs has increased dramatically due to the Super Bowl effect, and China’s cheap EC “Temu” will expand its US business

* This article is a media “Modern Retail[Japan Version]This is a reprint from.

Temu, an online shopping site owned by the e-commerce company that operates the e-commerce app Pinduoduo, which originated in China, is trying to expand further into the United States.

The e-commerce platform, which entered the U.S. last September with an app that features deep discounts and very low prices, is looking to get more Americans to visit its website and download the app. launched an aggressive marketing campaign.

Temu recently aired its first spot in the US at the Super Bowl on February 12th. The 30-second ad, produced by Saatchi & Saatchi and directed by Robert Zitzmark, ran twice during the match and cost about $14 million. It is said that

The Temu ad, with the tagline “Shop like a Billionaire,” saw an immediate increase in downloads and daily active users (DAU). On Super Bowl day, Temu’s downloads surged by 45% compared to the previous day, according to Sensor Tower data, and DAU also increased by about 20%. Since then, Temu’s downloads have continued to grow, outpacing major US retailers like Target in early February.

In an emailed statement, Temu said the ad performed 10 times better than the median, according to research from TV ad measurement firm EDO Inc. there is “Both visits to Temu’s marketplace and app downloads have increased significantly both during and after the game, and interest remains high,” the company wrote. there is

Temu ad aired at the Super Bowl

Impact of Super Bowl Ads

Source: BusinessInsider

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest

Super Bowl XLIX champion, now Raiders player, admitted to mental hospital

Chandler Jones midfielder Las Vegas Raiders showed that He was committed against his will to a mental hospital, specifically Seven Hills Behavioral Health Hospital...

Would you give up a $10,000 iPhone? Billionaire Says Apple Fans Won’t Do It

It is known the loyalty that many iPhone users profess to these devices and American billionaire Warren Buffett you know well I assure you...

Britney Spears speaks out in video against people who said she deserves a beating

for quite some time Britney Spears did not give a long message through the video posted on instagrambut now he did it to give...

Mexicans Brandon Moreno and “Panther” Rodriguez lose their UFC titles in a historic feature with Donald Trump as a witness.

Saturday's UFC 290 show in Las Vegas was historic as two Mexican fighters contested their championship titles. Unfortunately, Both Brandon Moreno and Yair...