Marketing spend on Facebook continues, but trust declines[Digiday Research]

* This article is a paid service of Digiday[Japanese version]a media for next-generation leaders responsible for branding.DIGIDAY+This is a reprint from.

Agencies and brands alike continue to spend their marketing dollars on Facebook. On the flip side, according to a survey of 138 agency and brand marketers conducted by Digiday Research, buyers’ trust in Facebook as a marketing channel is declining. And this trend is more evident in brands than in agencies.

Facebook appears to be the top marketing channel for agencies, according to Digiday. Among agency respondents, 93% said they would spend “at least a little” of their clients’ marketing budgets on Facebook (as did Instagram, which is also owned by Meta). Not so much when it comes to big investments, however, with 47% of respondents saying they spend “a lot” or “a lot” on Facebook.

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Source: BusinessInsider

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