Artificial intelligence (AI) is evolving rapidly, and the creator economy is facing its impact on creativity and ethics.
Many creators seem to embrace AI, according to a recent survey by video and image app developer Lightricks. 62% of creators say they are already using AI to create content.
Several creators have previously told Insider that they’ve turned to AI tools, especially chatbots like ChatGPT, to help them with their day-to-day tasks. Creator Joseph Arujo, who has more than 860,000 followers on TikTok, says ChatGPT is “a game changer in the content space.”
Lightrix partnered with market research firm YouGov to survey more than 1,000 active and aspiring content creators aged 18 and over in the United States. The company defines content creators as “people who edit and share photos and/or videos online for income,” and describes aspirants as “people who are working to become content creators.” Define.
The subjects were mainly asked about artificial intelligence and monetization, but the questions centered on the involvement of generative AI in photo and video editing. According to the company, it did not specify a specific language model and generative AI.
Below are four key takeaways from the research report.
1. 62% of creators use AI for content creation
According to data collected by Lightrix, 62% of current creators and 68% of aspiring creators already use AI in their content creation process.
A May survey by The Influencer Marketing Factory found that nearly 95% of creators are using AI. The creators themselves also told Insider that they are experimenting with different tools to facilitate content ideation, editing, image generation, among other tasks.
Lightrix co-founder and CEO Zeev Farbman said:
“Going forward, I think AI will be more and more seamlessly integrated into existing workflows, and content creators will rely on AI tools in some way.”
2. 64% of active creators recognize AI content as art. On the other hand, only 30% of applicants
There has been some debate about whether content generated by artificial intelligence can be considered art.
In 2022, many visual artists began to worry about their work being stolen and duplicated by text-to-image technology like the popular DALL-E. In April, a photo by generative AI was selected as the winner of the Sony World Photography Award, but the creator declined the award.
But 64% of creators surveyed by Lightrix say they believe AI can create art.
Attitudes toward AI are changing rapidly, with some creators believing that AI-generated content is proprietary, while others see it as a useful way to develop and pursue creativity, Ferbman believes. ing.
3. 38% of creators expect AI to increase their income
While there is some debate about how AI will affect creative work, 38% of creators believe that using AI will increase their income and 22% will decrease it. The remaining 40% said AI would not affect their income.
“I think people are starting to realize that if AI is used to produce content, the quality will be significantly improved,” Ferbman said.
Ferbman said higher quality content would likely allow creators to charge more.
4. 56% of creators answered that companies asked them to use AI
In response to the above, 39% answered that they had been requested to use AI as early as 2022, and 29% answered that they were not requested by companies.
Ferbman said he was surprised by the findings.
“We often heard from companies that they were holding off on using generative AI. They wanted to know about legal aspects and how data was collected. It may be easier to shift the creator’s responsibility.”
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(Edited by Toshihiko Inoue)
Source: BusinessInsider
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