The chicken sandwich war is over… 2025 will be the “battle of chicken tenders”

  • American fast food chains are now focusing on chicken tenders, not chicken sandwiches.
  • Chicken tenders are driving growth at chains like Chick-fil-A and Raising Cane’s.
  • Due to its popularity, Kentucky Fried Chicken (KFC) also released chicken tenders.

Nothing evokes childhood memories like crunchy, flaky chicken tenders. Juicy, golden-battered chicken breasts dipped in creamy comeback sauce or sweet honey mustard…it’s the ultimate comfort food.

Fast food chains know this, and they’re focusing on it. 2025 is likely to be the year of chicken tenders, driven by Gen Z’s appetite.

In the 50 years since its creation in a restaurant in Manchester, New Hampshire, the humble chicken tender has come a long way, becoming a staple on children’s menus and a staple in shopping mall food courts. And it’s been key to the growth of global chicken chains like Chick-fil-A, Popeyes Louisiana Kitchen and Raising Cane’s.

Now that the “chicken sandwich wars” that have swept the industry since around 2019 are winding down, fast food chains are preparing for the “battle of chicken tenders.”

Source: BusinessInsider

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