The new Ferrari Purosangue has great success in terms of orders, despite the price, it starts at 390 thousand euros, which is much higher than the most direct competitors such as the Lamborghini Urus, Aston Martin DBX and Bentley Bentayga. According to Automotive News Europe, commercial director of Maranello, Enrico Gallieraclaimed that they may not be able to meet the demand and therefore they may have to stop accepting new orders.
We run the risk of not meeting demand and may have to close orders shortly.
The exact figures were not disclosed, but, apparently, the demand for the new model has exceeded all expectations.
Apparently, as Galliera said, interest in the new Purosangue should have “exploded” in May when Ferrari confirmed it would have a naturally aspirated V12 engine under the hood.
Ever since we announced it was a V12, interest in the car has skyrocketed.
He also added that the company has also received many orders from new customers who have never bought a Ferrari before. The Prancing Horse did not expect such a success. Galliera also stressed that this situation usually occurs when limited edition models are presented, which are immediately sold out, since they are made in quantities of several hundred pieces. However, in the case of serial models, the number of orders increases. Interest in Purosangue has long been very high.
Despite the boom in orders, Ferrari she does not intend to change her production planswhile continuing to maintain the exclusivity of this model. After all, as Galiera himself pointed out, there is no desire to turn Purosanga into “Volume Creator“So, given the high demand and Maranello’s strategy, it seems clear that the waiting list will be very long, perhaps even years, especially for new customers.
In fact, “The Prancing Horse” has already made it clear that they will give him priority to orders from existing customers. Only then will it be the turn of the others.
Every Ferrari owner wants a Purosangue and we should reward them because they are the ones who made Ferrari what it is today.
Since Maranello wants the Purosangue to represent no more than 20% of total annual sales, this means that in the next 4/5 years of the car’s normal life cycle, the total production of this model could be just over 11,000 units. . . . The first deliveries will begin in the second quarter of 2023.
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Source: HD Motori
Ashley Fitzgerald is an accomplished journalist in the field of technology. She currently works as a writer at 24 news breaker. With a deep understanding of the latest technology developments, Ashley’s writing provides readers with insightful analysis and unique perspectives on the industry.