American social media giant Meta, the owner of Facebook, was fined this Wednesday (04/01/2023) 390 million euros for violating a European regulation data protection, said the Irish regulator, acting on behalf of the European Union.
The Irish Data Protection Commission (DPC) said in a statement that Meta, which is based in this European country, violated “its commitment to transparency” and used a flawed legal framework “to process your personal data for advertising purposes” personalized.
Three Data Protection Solutions
This sanction follows three binding decisions by the European Data Protection Committee in early December. The first two dealt with violations related to Facebook. (for which the fine is 210 million euros, about $222 million) and Instagram (for 180 million euros, about $190 million).
The third, concerning WhatsApp, was subsequently reported to the DPC and a decision on his application will be made next week.
New Million Dollar Penalties for Meta
The DPC has already fined the California giant 405 million euros in September for failing to process data from minors and 265 million in November for failing to protect its users’ data.
The privacy advocacy group Noyb, which filed three complaints against Meta, accused the group of interpret consent “merely as a civil law contract”which does not allow you to opt out of targeted advertising.
Noyb welcomed the environment’s decision, given that it would force Meta to implement a “yes/no consent option” to use its users’ personal data for personalized ads.
Deceit goals
Meta was “disappointed” with the decision and expressed its intention to appeal “both the fund and the fines”.
“Debates on the legal basis for the processing of personal data have been going on for some time, and companies are facing a lack of regulatory certainty on this issue,” the group said.
“These solutions do not exclude targeted or personalized advertising. and “advertisers can continue to use our platforms to generate leads, grow their businesses, and create new markets,” he added.
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Source: La Opinion
Ashley Fitzgerald is an accomplished journalist in the field of technology. She currently works as a writer at 24 news breaker. With a deep understanding of the latest technology developments, Ashley’s writing provides readers with insightful analysis and unique perspectives on the industry.