Program “Alfa Romeo certified”Born for used car warranty and certification Italian manufacturer. So people can buy them with confidence. Thus, the new program, launched in Italy and soon in other European markets, will allow Alfa Romeo enthusiasts to choose with confidence a used car that has been selected, tested and certified directly by the brand.
The automaker explains that all Alfa Romeo-certified used cars are tested. a series of checks very scrupulous. In particular, specialized Alfa Romeo technicians will carry out at least 120 checks, from the bodywork to electronics, safety equipment and mechanics. If necessary, only official Alfa Romeo parts are used.
Used cars that boast the “Alfa Romeo Certified” brand can count on warranty up to 24 months from the date of receipt, with unlimited mileage and no deductible. The warranty is valid throughout the brand’s authorized network and covers manufacturer’s parts and labor costs. Also, this warranty can be transferred to a new owner if the car is sold before the expiration date. This includes 24/7 roadside assistance throughout Europe and many other personalized services and financial solutions.
With a completely redesigned website and dedicated showroom areas, shoppers will be offered a new, more complete shopping experience. Through the site, customers will be able to search for used models that best suit their needs and then visit dealerships to inspect them in person.
For the Italian brand, Alfa Romeo Certified status represents another step forward in the development of its service ecosystem to create an even better customer journey. Among the important elements of the program is the NFT (Non-Fungible-Token) certification on the blockchain, which guarantees the identity and good maintenance of the car (a system that first debuted on Tonale). Rafael RussoAlfa Romeo’s regional manager for Italy commented:
Alfa Romeo is taking another major step forward. The customer experience that Alfa Romeo offers to its customers is now enhanced by Alfa Romeo Certified, an exclusive certification program dedicated to the used car world. We will offer our offerings in a clear and transparent manner through an exclusive digital channel created specifically for our purpose, which also allows us to better protect the residual value of our vehicles. Alfa Romeo Certified will be the safest way to buy an Alfa Romeo and become part of the tribe.
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Source: HD Motori
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