The Metaverse is a virtual world that car manufacturers are also increasingly interested in. In fact, brands are working to find new ways to engage customers. Through these virtual spaces, manufacturers are offering people access to a kind of virtual showroom where they can find information about their models. Same Skoda is interested in the potential of the metaverse and for this reason recently launched its “Shkodavers”.
Skodaverse was developed using the Nemesis platform. By logging in, visitors can obtain a skin for their avatar, which they can “wear” while exploring Skoda Island in the metaverse. The automaker offers several virtual experiences in its Skodaverse.
For example, it will be possible to find out all details about the new Enyaq Coupé RS iV in a virtual exhibition space. A car that can also be “controlled” virtually. In addition, you can find out more details about the Skoda electrification project. In addition to all this, visitors will be able to interact with each other, access a gallery of NFTs made by Skoda, and much more. There are even opportunities for entertainment thanks to the presence of some games.
The virtual space also offers entertainment services in the form of digital events and conferences. In addition, live events such as media days and product launches are possible in the future. Skodaverse can be accessed both from a computer and from a mobile device. Once logged in, you can move freely and choose where to go.
Through this project, the car manufacturer is also aiming to attract younger users who find it easier to use these virtual tools. Martin YanHead of Sales and Marketing Skoda, commented:
A virtual journey through the Skodaverse allows fans and visitors to learn more about our brand and connect with it even closer. By joining Metaverse, we are taking a proactive approach to new technologies to stay innovative and maximize our appeal to younger customers in line with Next Level – Skoda Strategy 2030.
s
Source: HD Motori
Ashley Fitzgerald is an accomplished journalist in the field of technology. She currently works as a writer at 24 news breaker. With a deep understanding of the latest technology developments, Ashley’s writing provides readers with insightful analysis and unique perspectives on the industry.