Apple is working on creating its own web browser that will allow them to compete with Google and create a new and important source of income.. The company explored the possibility of entering this sector several years ago, but at that time decided to stop development in order to focus on other lines of business.
According to rumors “Apple Search” – the code name of the project – will allow billions of daily search queries., just like Google currently does. Some experts say that since it is a service developed by Apple, the number of users it can attract is quite significant, even if its technological level is not comparable to Google.
A distinctive aspect of Apple’s search engine is expected to be privacy, and therefore how the company uses the data provided by its users..
“Apple is increasingly interested in getting into the search business as it builds its advertising arm. Search is the key to accessing massive amounts of raw data, and this is the new battlefield for the future of digital advertising,” said Andrew Lipsman, Analyst at Insider Intelligence.
While the idea of building your own web browser is extremely commercially attractive, it could lead to friction between Apple and Google. You must remember that Both companies have an agreement that allows Google to remain default in exchange for paying Apple about $12 billion a year..
However, the loss of this agreement will not be a heavy blow for Apple, since By activating your own browser, you can make it the default option on over 1.2 billion active iPhones worldwide.. Added to this figure is also the number of laptops and desktops offered by the brand.
Apple vs. Google
The standoff between Apple and Google is nothing new, and an example of this was the launch of Maps, their own navigation tool, in 2012. Although the launch of this Google Maps competitor was somewhat hampered by setbacks, it has become a compelling competitor in terms of Apple’s mobile devices by today’s date.
The advertising segment is another area in which Apple hopes to compete with Google. something that would be much easier with data collected through your search engine. It should not be forgotten that this is one of Google’s most important businesses, from which it derives most of its income, to the point that the company has been repeatedly accused of running an advertising monopoly.
If she succeeds in realizing her plans, Apple will not only be able to stand up to Google on both fronts, but also significantly increase its revenue. advertising annually.
Source: La Opinion
Ashley Fitzgerald is an accomplished journalist in the field of technology. She currently works as a writer at 24 news breaker. With a deep understanding of the latest technology developments, Ashley’s writing provides readers with insightful analysis and unique perspectives on the industry.