SEAT, Martorell ‘Electrification’ Plan Launches: $3 Billion Investment February 22, 2023 3

SEAT announced that he had begun a plan that would bring her Plant in Martorel for the production of electric vehicles. For this conversion project they will be well invested 3 billion euros. A very important project for the Volkswagen Group’s electrification strategy, given that the plant will produce the group’s “small” electric vehicles starting in 2025, including the Cupra UrbanRebel and Volkswagen ID.2, which we recently saw the first spy photos of.

CONVERSION PROJECT

This conversion project was launched on the occasion of the 30th anniversary of the Spanish factory. Job all departments of the production site will be involved: research and development, production, logistics, sales, human resources and organization. When completed, the Martorell plant will be one of the most important production centers for Volkswagen Group electric vehicles, as well as an important part of the electric vehicle value chain in Spain.

The conversion of the Martorel plant is part of a larger Future project: Fast Forward which also includes the electrification of the plant in Pamplona, ​​the construction of a battery plant in Sagunto (Valencia) and the creation of a complete ecosystem of suppliers.


The transition from the production of endothermic models to electric models also requires appropriate training of personnel. To do this, the company activated the plan with the aim of train your employees, make the organization more efficient and accompany all areas and departments involved in this transformation. Today, around 12,000 employees work at the Martorel plant and at the headquarters. The plant has a total area of ​​2.8 million square meters. Since its opening in 1993, the plant has produced over 12 million vehicles and a total of 45 models. Wayne Griffithsthe president of SEAT and CUPRA commented on this factory project in Martorell:

Over the past 30 years, SEAT has created jobs and supported the country’s industrial growth, and has other plans for the future. We have an ambition to produce electric vehicles made in Spain from 2025 and as part of this transformation process Martorell will also produce the CUPRA UrbanRebel. With this project, the most important for our company in the coming years, a new era will begin for our employees and the plant.

Author: Philip Vendrame

Source: HD Motori

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