Polestar opens its new design studio in Sweden February 25, 2023 0

The Polestar cars of the future will be developed in Gothenburg, Sweden, where new design studio of the automaker. The new structure has been built near the brand’s headquarters and represents an important new step in the growth strategy of this car manufacturer, which has big ambitions for the coming years with the launch of several new electric models.

Inside up to 120 people will work. The new Design Studio team will continue to develop the brand’s new design language, anticipated by the Polestar Precept concept vehicles and launched with the Polestar 3 launched in October 2022. as well as a dedicated exhibition space, a clay processing station, a material and color lab, an auditorium, and several spaces for digital studios, executive offices, virtual reality rooms, and conference rooms.

Leading a new design studio in Gothenburg, Maximilian Missoni, head of design at Polestar. The new Polestar Design Center is housed in a historic former Volvo factory built in 1984 by Italian-born Romaldo Giurgola and local architect Ove Svard. The building has been completely renovated, while retaining its unique architectural appearance. Maximilian Missoni commented:

Care, attention to detail and quality materials have been at the heart of design since 1982, and it was important for me to keep the original intentions in mind when integrating our studio into the building. We deliberately showcased the original structure and details, respecting the context that gives the building its unique character. But while we wanted to keep tradition alive, we also wanted it to be a cutting-edge location for our growing design team. Thus, in addition to a magnificent view to the west over the Gothenburg archipelago, the studio has state of the art equipment to facilitate our work and achieve the best results in the most efficient way.

Author: Philip Vendrame

Source: HD Motori

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