While Bing’s share is incomparable to Google, the neural network has allowed Microsoft to increase the popularity of its browser and other products.
By investing $10 billion in OpenAI and giving full access to the ChatGPT-4 mechanisms, Microsoft eventually managed to piss off its main competitor, Google, Reuters writes. The huge investment was not in vain – every product in Microsoft’s portfolio now has artificial intelligence functionality.
Microsoft Leads
Analysts note a sharp increase in user interest in the Edge browser, which Microsoft has equipped with all the “goodies” of the latest “engine” OpenAI, and all tools, including the Microsoft 365 office, are available to users absolutely free of charge. suite.
The Edge browser, like Google’s Chrome, is based on open source Chromium; this means a completely painless transition to it with full synchronization of settings, extensions and bookmarks.
Analysts from similarweb pointed out that the interest in the Bing search engine is increasing rapidly. According to them, page views through Bing have increased by 15.8% since the new version of AI search was launched in February. Google lost 1% of views because of this, but these are not trivial if you take into account the number of users in certain units. For example, about 5 billion people use the internet and 91% of them use Google search. It turns out that Google, losing even 1%, lost the number of people comparable to the entire Ukrainian population. After the AI integration, Bing app downloads also increased eightfold globally, while Google search app downloads fell 2% over the same period.
These numbers show that Microsoft is outpacing Google in the productive AI race; explosive interest in what experts call the “iPhone moment,” an effect that once led to the launch of the first iPhone.
Experts say this leadership in AI offers Microsoft a rare opportunity to increase its share of the $120 billion search market that Google has dominated for decades.
Gil Luria, an analyst at DA Davidson & Co, believes Bing will take over the browser and search market in the coming months, especially since Google has failed to embarrass the creators of the Bard chatbot. After this failure, Google has tested the fixed chatbot among selected users, but still does not dare to make it fully available. Google shares fell sharply after the initial launch failed, with the company losing nearly $100 billion to them overnight. In this regard, according to the expert, even if Microsoft manages to attract another 1% or 2% of users to its side, this will more than offset the costs of investing in OpenAI in the near future.
What can go against Google?
Despite all of Microsoft’s achievements, the Google search engine is tense, but its position remains unshakable. Its strengths are its excellent rankings and search engines. Yes, everyone is annoyed by the waterfall of ad links, but considering the regional focus of the search, it is unparalleled. Microsoft has serious issues with this – Bing is very good for the US, but working with regions and other countries is its Achilles heel. Also, Microsoft is heavily dependent on OpenAI and its developers.
Google independently develops a neural network and a chatbot, and so its integration with the dev’s internal apps should be perfect and seamless. And as experts have pointed out, Google will do absolutely anything to not jeopardize its monopoly on search.
Previously Focus He wrote that the developers of the Opera browser have released a new version of what they have created, equipping it with artificial intelligence: it just turned out to be disgusting and ridiculous.
Source: Focus
Ashley Fitzgerald is an accomplished journalist in the field of technology. She currently works as a writer at 24 news breaker. With a deep understanding of the latest technology developments, Ashley’s writing provides readers with insightful analysis and unique perspectives on the industry.