genesis gradually expanding its presence in Europe and for the Old Continent will consider launching new electric car based on on the Genesis Mint concept car unveiled at the 2019 New York Auto Show, according to Autocar, who had the opportunity to speak with Mark Choi, Genesis Product Manager.
Thus, the manager of the Korean car manufacturer Hyundai Group confirmed the desire to expand the lineup for Europe, with a focus on smaller cars than those he currently sells. This car, by design, should be positioned below the new Genesis GV60 in size.
We are looking to expand our range and especially in Europe a smaller model is being considered.
In short, Genesis is seriously considering a smaller electric model specifically designed for the European market. Of course there will always be one premium car given the positioning of the Korean brand. However, his arrival may be slowed down by the problem of rising cost of raw materials.
It’s not just about wanting to launch new models; we need to take into account the growth in sales of our current vehicles, check our production capacity, and then look at the growth in the cost of raw materials to understand how this affects the decision.
According to the head of design at Genesis sang yup lee, the Mint concept is still being explored to find out how it “could be a smaller luxury car.” Lee adds that living in the city, people may not want a big car.
How could this happen this electric model that Genesis plans to introduce in Europe in the future? The concept car was a 2-door coupe. To make it more attractive, the standard version should be more versatile. Therefore, it is possible that this model will eventually have 4 doors. For the concept, Genesis claimed a range of 320 km. However, given the progress Hyundai Group has made on electric powertrains, it is likely that the eventual standard version will have a longer range and also use the well-known E-GMP platform.
It remains only to wait for further news about the possible arrival of this new electric vehicle from the Korean brand in the future.
Source: HD Motori
Ashley Fitzgerald is an accomplished journalist in the field of technology. She currently works as a writer at 24 news breaker. With a deep understanding of the latest technology developments, Ashley’s writing provides readers with insightful analysis and unique perspectives on the industry.