kia hosted an annual “Investor Day” to provide an update on its growth strategy for the future. For 2030the goal is to arrive at one annual sales of 4.3 million vehicles. Electrified models (hybrid and electric) will make up 55% of the total. As far as 100% electric vehicles are concerned, the goal by 2030 is to achieve annual sales of 1.6 million units (about 37% of the total).
To support this growth strategy, the Korean automaker will launch several new electric models on the market over the next few years. By 2027Kia expects to have one the range consists of 15 electric models (one more than the targets announced in 2022). Among them will also be the recently introduced Kia EV9. This model will also be the first to feature this technology. highway driving pilot (autonomous driving level 3), at least in countries where it will be allowed.
2023 will also see the debut of the EV5 electric SUV, some images of which the manufacturer has already shown. It is essentially a smaller EV9 that will initially only be offered in the Chinese market. The smaller Kia Ray EV, however only for the Chinese and Korean markets, will also make its debut towards the end of the year.
To respond to the growth of the electric vehicle market worldwide, Kia it will also review its production strategy. In Europe, for example, the manufacturer plans to locally produce small and medium-sized electric vehicles, which are most in demand in this market. In general, the automaker will produce electric vehicles in Europe, the US, China and India, and also, apparently, in South Korea, in particular in the US, it will take advantage of the opportunities provided by the Inflation Reduction Act (IRA). .
Kia will continue to develop its own PBV related strategy (purpose-built vehicle), electric vehicles designed for urban mobility, the forms of which are adapted to the needs of use. In the future, there will be models designed for delivery or robot taxi services. Production is expected to start in 2025.
If we talk about endothermic models, then new generation kia rior that it will be built in Mexico. In addition, globally they will come”at least 5 new modelsby the end of 2023. Although not exactly specified, some of them are supposed to be facelifts of current cars.
Source: HD Motori
Ashley Fitzgerald is an accomplished journalist in the field of technology. She currently works as a writer at 24 news breaker. With a deep understanding of the latest technology developments, Ashley’s writing provides readers with insightful analysis and unique perspectives on the industry.