nissan launched 5 new electrified models last year: the Juke Hybrid and Qashqai and the X-Trail with e-POWER technology, as well as two new all-electric vehicles: the Ariya crossover and the Townstar light commercial vehicle. In fiscal year 2022, which runs from April 2022 to March 2023, a car manufacturer in Italy only 32,769 vehicles sold, which corresponds to an increase of 19% over the previous 12 months. The market share is growing and is 2.1%.
In sales to private customers, the most important channel in the Italian market, Nissan achieved the best results in the last five years with a share of 2.6%. Sales of electrified models are very goodWith volumes more than doubled compared to the previous year, an increase of 144%. With 20,454 units registered in 12 months, Nissan achieved a 62% share of these PSUs compared to a market share of 40% for electrified.
Approximately 9 months after the launch, more than 7500 Italian customers have chosen e-POWER models, 15% of customers in Europe (more than 50,000 today) have chosen this technology.
The Japanese company’s crossover sales also rose to 23,475 units, up 37% year-on-year, with the sales share reaching 78%, up 10 percentage points. Excellent results in particular for the Nissan Qashqai, which, with 15,347 units, ranks fifth among C-SUV crossovers and seventh among the best-selling electrified vehicles in Italy. Marco TaurusPresident and CEO of Nissan in Italy, said:
A historic year has just ended for Nissan, both in terms of new products and results. I thank the Nissan Italia team and dealer network for their hard work and for always adhering to the principles of innovation and problem solving, even in not always easy market conditions. In the current year, we are aiming for further growth in both sales and offering of electrified crossover models, as well as with new solutions for our customers in the field of sales and after-sales service.
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Source: HD Motori
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