Great Wall Motors decided to reconsider its expansion plan in Europe. Although Chinese companies are gaining more and more positions on the Old Continent, there are also those who decide to abandon ambitious development plans. Following a series of assessments of the European market, including a slowdown in the growth of the electricity sector and the possible introduction of new tariffs by the EU, Great Wall Motors will close its headquarters in Munich by August 31.
A difficult decision that will also result in the “loss” of 100 jobs. Despite this, the Chinese brand will continue to sell its models in several European markets, including Germany and the UK. Everything will be controlled from distant China. The changes are organizational, but also structural, as the Asian automaker initially planned to hire more than 300 employees by the end of 2022.
Sales figures Great Wall Motors in Europe however, it showed promise with increased registrations in 2024. 1,621 vehicles were delivered in Europe, representing an increase of 147% in the first four months of the year compared to the same period the previous year. Best selling model – HOUR 3also known as “Funny cat”, with 1149 copies, followed by Path 05.
Over the next few months, Great Wall Motors will present a new electric sedan in the mid-segment Hour 7, a car that will initially be sold in Germany and the UK. Following the closure of the Munich office, European markets will be managed by local distributors directly controlled by the central unit in China.
Source: HD Motori
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