BID strengthens its commitments in Italy while continuing its growth plan in the Old Continent. The automaker really has appointed Alessandro Grosso as new regional vehicle manager for Italy. With this appointment, BYD intends to strengthen its presence in Italy. Stella Leeexecutive vice president of BYD, commented:
The appointment of Alessandro Grosso as Country Manager for BYD Italia marks an important step in our growth strategy in this key market. His extensive experience in the automotive industry, as well as his innovative vision, will be essential in strengthening BYD’s role as a leader in sustainable mobility in Italy.
The Italian manager has already held various positions in the automotive sector and can count on proven experience in sales, B2B, supply chain, logistics and planning.
He worked for over 10 years at Fiat Chrysler.holding various positions from April 2011 to December 2020. In January 2021, he joined Stellantis, where he most recently served as Managing Director of Jeep Italy and Vice President of Core Sales, overseeing sales of Jeep’s Stellantis utility brands. In 2020, he was included in the list of the top 100 top managers and CEOs in Italy according to Forbes, and in 2023 he became the winner of the European Automotive Rising Stars competition.
About the start of his new adventure, Alessandro Grosso commented:
It is a great honor for me to lead BYD in the Italian market. This is a brand full of potential for the entire European continent. I will bring my experience and passion to all areas of the company, supported by an exceptional team of highly qualified professionals. BYD vehicles are at the forefront of technology, design and driving pleasure. Moreover, in the era of environmental transformation, BYD is leading the way with its hybrid and electric technologies, which serve as a benchmark for the entire auto industry. This underscores the company’s strong commitment to sustainability, the well-being of our planet and its ability to anticipate the market trends that customers shape every day.
Source: HD Motori
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