The FIFA World Cup kicks off this Sunday, November 20th with the special involvement of Kia as the manufacturer has developed a global campaign that will be launched during the biggest event in world football and includes various marketing activities related to this event.
Among the messages that the brand will spread is the commitment to sport and its contribution as a method of bringing people from all over the world together, united by one bond. In this way, Kia will present a film about the hero a campaign that explores the daily lives of people inspired by the 2022 FIFA World Cup in Qatar.
On the other hand, there is a social media campaign. “#KiaInspireTogether”which is designed to encourage fans to create their own user-generated content (UIC) that showcases the passion they have for their teams.
The best UGCs will be used by Kia as videos that will eventually be displayed on electronic screens located in stadiums. Among the high-profile figures who will take part in the campaign, Rafael Nadal stands out.a global brand ambassador who, along with other influencers, will upload videos supporting their national teams.
In addition, Kia will talk about the dreams and inspirations of 64 children from over 20 countries. OMBC Campaign (Official Ball Carrier)so that they have the feeling that they are carrying the ball along with the officials and players before the start of the game.
Kia Eco Fleet in Qatar 2022
On the other hand, at the level of the vehicle itself, Kia will supply a fleet of vehicles for transportation during the 2022 World Cupfacilitating the mobility of players, referees, managers and event staff.
The Asian manufacturer will provide 297 passenger cars divided into Telluride, Sorento, Sportage and Carnival models, in addition to adding 80 Kia eco-friendly models (EV6 GT range, Sorento PHEV and Niro PHEV) and 70 buses.
“Kia believes that the 2022 FIFA World Cup in Qatar is a big cultural movement and not just a sporting event. As an Official FIFA Partner, we are thrilled to be able to bring a special experience to people around the world ravaged by the prolonged COVID pandemic,” said Charles Rue, Senior Vice President and Head of Design at CX. company’s official statement.
“Like the message of our campaign “Inspiration, it’s in all of us“We hope that people of all ages and backgrounds will find new inspiration in their lives as they watch the exciting moments of the World Cup unfold before their eyes.”
Source: La Opinion
Ray Bly is an accomplished journalist in the field of Automobile. He currently works as a writer at 24 news breaker. With a deep understanding of the Automotive industry and a talent for uncovering the latest developments, Ray’s writing provides readers with insightful and informative coverage of the latest news and trends in the field.