Jeep Celebrates 70 Years of Rubicon Trail in California

Jeepthe iconic SUV brand owned by the Stellantis Group has joined Jeep Jamboree in commemoration 70th anniversary of the legendary Rubicon Trail In California.

Is located in Sierra Nevada mountain rangeclose to picturesque Lake Tahoe, Rubicon Trail extended by about 22 miles of rugged and challenging terrain. With heights from 5400 and 7000 feetthis trail has become a symbol of off-road prowess and a passion for adventure in America.

So this summer, 450 Jeep owners, accompanied by their friends and family, immersed themselves in an unforgettable experience that they will forever remember. command of a convoy consisting of 125 copies of the iconic Jeep Wrangler and Gladiatorcelebrated the history, heritage and capabilities of Jeep in the country that started it all.

“For over 80 years, the Jeep community has defined the spirit of the brand, and for the past 70 years, the Rubicon Trail has been regarded as one of the world’s toughest off-road trails, which, combined with its natural beauty, has made it part of the wish list of all Jeep SUV buyers.” says Jim Morrison, senior vice president and head of the Jeep brand in North America.

Jeep tour of California for the 70th anniversary of the Rubicon Trail. Photo: Jeep, a brand owned by the Stellantis Group.

hike along the Rubicon Trail it was a driving experience and a test that tested both drivers and vehicles. From steep climbs to steep descents, passing through crossings and rocky obstaclesThe road requires maximum endurance and driving skills from an SUV.

He Rubicon trail, with his rich history and rugged terrainhas become an ideal testing ground for vehicles Jeep for seven decades. Since their first introduction in 1953, Jeeps have proven they are up to the challenge of this legendary track.

“Conquering the Rubicon Trail is proof that Jeeps can literally go anywhere and do anything. As you can see in the video, the 4xe options take 4×4 capabilities to the next level and prove once again that Jeep is capable of pushing the boundaries of what is possible when developing the next generation of electrified vehicles that will surely conquer the seemingly impossible. .” Morrison continued.

Jeep tour of California for the 70th anniversary of the Rubicon Trail. Photo: Jeep, a brand owned by the Stellantis Group.

He 70th anniversary of this iconic tour highlights Jeep’s evolution, commitment to innovation and off-road performance, hosting a grand celebration in California as a tribute to one of America’s most iconic off-road trails.

“In 1953, when Mark Smith organized the first 55 Wrangler jeep jamboree and crossed the Sierra Nevada mountains on the Rubicon Trail, off-road recreation was born,” he says. Piers Umlauf, President and CEO of Jeep Jamboree.

“The following year, Willys Motors, then the manufacturer of Jeep cars, got involved in the adventure. Since then, the Jeep Jamboree has become a tradition in the off-road world and continues to expand. Recently, especially after the COVID pandemic, we have seen a significant increase in interest and huge demand from people who want to test their Jeep vehicles in total freedom in the open air.” ended.

keep reading

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. 2024 Jeep Wrangler: Power, off-road capabilities and off-road legend electrification
. Jeep reveals some of its advanced AI and off-road autonomous driving technologies
. 2023 Jeep Gladiator Rubicon FarOut Limited Edition Combines Power and Efficiency in Farewell to EcoDiesel

Author: Ronald Ortega
Source: La Opinion

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