Irina Shayk was harassed in social networks because of the winter collection of Zara

A new wave of Russophobia could bring down sales of Western companies. The Spanish brand Zara has faced a wave of hatred because of the new winter collection. Fur hats, warm clothes and winter landscapes were considered too Russian by Europeans.

The face of the limited collection, Irina Shayk, also got it. Our model has already been hunted down on the net, where they call on major brands and world celebrities to refuse to cooperate with the Russian woman. This video with Shayk in the account of another model, Emily Ratajkowski, has become a platform for a real discussion about whether it is worth allowing Russian representatives to world shows at all.

In response to the angry comments of the Ukrainians, many English-speaking users replied that one should not mix politics with fashion and reminded that Russian women have been among the most sought-after models in the world for many years.