Did SHEIN “rip off” that popular ice cream character? Manufacturer Akagi Milk Industry is “considering response”

The fashion EC “SHEIN” has caused controversy by selling products that closely resemble the characters of FamilyMart’s original ice cream “Taberu Ranch Milk”. The company has been sued by multiple artists and brands for infringement of trademark rights and copyrights, and compliance is once again being questioned.

Family Mart, which sells “Taberu Ranch Milk,” Akagi Nyugyo, the manufacturer, and SHEIN, which sold the suspicion stamp, responded to an interview with Business Insider Japan.

Illustrator Raises Problem

SHEIN is causing controversy by selling products that look like popular ice cream characters. We interviewed the people involved.

The problem is the stamps sold by SHEIN. One of them is very similar to the cow character in FamilyMart’s original ice cream “Taberu Ranch Milk” series.

Shibatama is November 17th,“SHEIN… you’re doing it proudly.”and tweeted.

In response to this, SHEIN JAPAN’s official account said, “We attach great importance to what you have pointed out in this post, and we are currently investigating. If you would like us to contact you more timely, Please contact me directly via DM.” In addition to suspicions of infringement of intellectual property rights such as copyrights, criticism was also raised for the response that seemed to be “top-down”.

CurrentlyThe product is not found on the SHEIN website, and it appears that the product has been withdrawn.

SHEIN is investigating, and Akagi Dairy considers response

SHEIN

A photo booth set up at SHEIN’s Harajuku store. The company also has labor issues, which are also under investigation.

We asked SHEIN, Family Mart, and Akagi Nyugyo Co., Ltd., the manufacturer of “Taberu Ranch Milk” and the owner of the design rights, about this matter.

SHEIN PR Secretariat

“On some news media and SNS, regarding our productsIntellectual property infringementIn order to obtain current and accurate information regarding the matter referred to inWe are investigating. We will report the results of the survey again.

At SHEIN, we respect designers, artists, and any intellectual property rights and take seriously all intellectual property infringement complaints regarding our products. Should any non-compliance be discovered, we will take appropriate action.”

family mart

“I am aware that this has happenedDoing. We do not own the rights to the design, so we are not in a position to answer.”

Akagi Dairy Products

“This casegraspbutFuture measures are under consideration internally.Therefore, I will refrain from commenting at this time.”

SHEIN has been sued by multiple artists and brands for trademark rights and copyrights. There have also been reports of labor problems at factories in China, which are also under investigation.

It is an apparel company that is attracting attention, such as opening a real store in Harajuku, Tokyo, but I would like to pay attention to future responses.

(Written by Ikuko Takeshita)

Source: BusinessInsider

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