Gambling organizer VBET Ukraine and premium sponsor of Ukraine National Football Team presents a large-scale and multi-component advertising campaign “Unity with Football. Strong Together”.
The heroes of the campaign were the football players of the national team: Mikhail Mudryk, Viktor Tsyhankov, Vitaly Mykolenko, Ruslan Malinovsky, Vitaly Buyalsky, Ilya Zabarny, Serhiy Sudakov, Taras Stepanenko, Mykola Matviyenko, Andriy Yarmolenko, Serhiy Sidorchuk, Yefim Konoplya and the coach of the Ukraine National Team reb.
“Football is Ukraine’s No. 1 sport and National Team matches unite all Ukrainians with a very strong support. VBET’s new advertising campaign expresses our gratitude to all the fans in Ukraine and all over the world. Visualize different emotions: wild applause, a tense on the field. The relief of the exhale after the moment, the referee’s whistle, the seriousness of the look at the opponent. This is how all Ukrainians unite in one emotional outburst against their enemies,” Artem Ivanitsky, CMO VBET Ukraine, comments on the campaign idea.
In the video work, the main color of which is yellow, the map of Ukraine is visualized and the cities of the country are identified with the heroes of the video. The campaign symbolizes a single, united and indivisible Ukraine.
Elements of the “We unite with football, together we are strong” campaign will soon be featured in TV, digital and outdoor advertisements. The global presentation of the video will take place on September 9, on the day of the duel between the national teams of Ukraine and England.
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Source: Focus
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