Lancia’s new relaunch plan starts with representative offices who will accept new new corporate identity manufacturer, which includes, among other things, a new logo, a new brand lettering and a more refined environment. First Lancia showroom with new corporate identity opened in Milan.
The renewal of concessionaires will continue in the second quarter of 2023 in other Italian cities, with the goal of involving at least 50% of the national network by the end of the year, to reach 100% by the second quarter of 2024. the goal of the automaker is to achieve complete renovation of exhibition halls before the debut of the new generation Lancia Ypsilon.
Abroadthe implementation of the new corporate identity will begin in the first quarter of 2024 and be completed by the middle of the same year, covering about 70 outlets in more than 60 European cities, in combination with Stellantis premium brand stores.
The Italian brand says it intends to offer its customers a first-class experience in its showrooms. emphasis on italian elegance. The outlets will feature a dark exterior façade, with the new Lancia lettering prominently placed at the top.
The environment will be more refined in line with the desire to offer interiors characterized by the presence of quality upholstery in new vehicles. In the showrooms, customers will also be able to find new areas used for the delivery of the purchased car and after-sales service, always in full accordance with the principle of welcoming the customer in a refined atmosphere.
In 2024, the first model of Lancia’s new relaunch strategy will finally arrive. A new generation of Ypsilon will be offered. also in 100% electric versionin line with the Italian automaker’s electrification goals.
Ypsilon will be the first in a line of vehicles that the brand will release in the next few years. As we already know, Lancia’s new flagship will arrive in 2026. It will be electric and many are calling it the new Aurelia. 2028, on the other hand, will be a very important year for that Delta will return which will always be offered with a 100% electric drivetrain.
Source: HD Motori
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