Electrification strategy BMW Group bears fruit. In fact, the German Group reported that in the first quarter of 2023 delivered to customers total 64,647 all-electric BMW and MINI vehicles. It’s about 83.2% growth compared to the same period in 2022. Looking at the results of the BMW brand alone, 55,979 electric vehicles were delivered in the first three months of the year, representing an increase of 112.3%.
Numbers that are destined to improve with the introduction of new 100% electric models in the future. In this regard, BMW indicates that with the launch of the new BMW i5 this year, the BMW Group will offer at least one all-electric model in all major market segments in which it is present.
By 2024, at least one in five of the company’s new vehicles is expected to be 100% electric; it is expected that by 2025, one in four new cars will be an electric vehicle, and by 2026, about one in three. Further acceleration will occur with the advent of new models based on Platform NEW CLASS.
In the first quarter of this year, the BMW Group delivered to customers worldwide a total of 588,138 BMW, MINI and Rolls-Royce vehicles.. This is a 1.5% drop. This result is influenced by the impact of the coronavirus wave in China and its impact on the economic environment. However, the Group expects the Chinese economy to stabilize during the year. The sales situation in the US looks positive. In Europe, BMW Group sales declined slightly compared to the previous year, mainly due to a ban on exports and production for the Russian market. However, the Group emphasizes that there was a clear upward trend throughout the world in March.
In particular, Brand BMW 517,957 units were sold worldwide between January and March 2023 (-0.4%). Among electricians, the BMW iX, BMW i7, BMW i4 and BMW iX3 models have proven themselves well. BMW M The year started off with a strong uptick, with sales in the first quarter of 2023 up significantly year-on-year, with a total of 46,430 units sold (+18.9%). The main growth driver is the BMW M Performance i4 M50 derivative. The recently unveiled new M3 Touring is also in high demand.
Instead of, MINI sold 68 541 pcs. (-9.2%) for the first three months of the year. Demand for the all-electric MINI Cooper SE remains strong. In the end, Rolls-Royce Motor began 2023 with slight growth, delivering 1,640 vehicles to customers in the first quarter (+1%).
Source: HD Motori
Ashley Fitzgerald is an accomplished journalist in the field of technology. She currently works as a writer at 24 news breaker. With a deep understanding of the latest technology developments, Ashley’s writing provides readers with insightful analysis and unique perspectives on the industry.