polar Star continues to continue its growth plan in Italy. The automaker, after opening its first Polestar Space showroom in Milan in September, announced the opening of its own new Polestar space in Rome. The new store is located exactly in the premises adjacent to the exit of the CAR ROOM VOLVO GRA Uffici Finanziari, Via Giovanni Capranesi, 43, 00155 Roma RM, and covers an area of 289 square meters.
Let’s remember that the North Star is Cosmos these are not classic dealerships. They stand out for their minimalist design, digital interactivity and the presence of Polestar specialists, without commission or sales, who provide on-site vehicle and electric mobility advice. Customers control the entire process: from initial consultation to test drive and, if desired, delivery of the selected Polestar model.
There will also be conferences and exhibitions inside, ranging from design and architecture to technology and, of course, cars. Alexander LutzThe head of Polestar Italia commented on the opening of the new store:
There’s no better way than to get behind the wheel to fully experience the exceptional performance and driving experience of a Polestar. We are pleased to offer this opportunity in a city like Rome, which embodies the aesthetic and artistic values of our brand and represents a historical point of reference for our country. In addition, Rome is a leading city in the adoption of electric mobility and has the largest number of charging stations in Italy. Through our spaces, we can directly connect two of our core components: people and our products, all with the ongoing support of our online customer experience center.
At the automaker’s retail outlet in Rome, interested parties will not only be able to touch the Polestar 2 electric sedan, but will also be able to see new electric SUV Polestar 3 which will be available next year. We remind you that the Polestar 2 is going on sale with a range of up to 655 km (WLTP). In particular, the version with one standard-range engine is capable of covering a distance of up to 518 km according to WLTP, and the version with one long-range engine is capable of covering a distance of up to 655 km according to WLTP.
Source: HD Motori
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