NIO: More affordable electric cars in Europe in 2025 under the Firefly brand December 16, 2023 12

R&D he means expand its presence in Europe. To achieve this, the Chinese car manufacturer will use the new Firefly brand, the first models of which will be released on the Old Continent market. in 2025. The Firefly lineup will be different more affordable from an economic point of view. Unfortunately, at the moment there is no exact information about models and prices. However, previously there was talk of cars being offered at a price of around 30 thousand euros.

Moreover, today in Europe there is a strong demand for compact cars with affordable list prices, and to establish a foothold in a new market, one cannot focus only on premium cars. However, NIO’s intention to bring this new brand to Europe is nothing new. In fact, there have been talks for some time about this very important project for the Chinese automaker’s growth plans.

Now, Qin Lihongco-founder and president of the car manufacturer, confirmed landing on the Old Continent in 2025. Thus, the Firefly brand will be faced with the challenge win a new customer segment. NIO will enter a market in which several new models will appear in the coming years and where today we find cars of the caliber of MG4 that achieve very interesting sales figures.

In the medium term, the new Firefly electric vehicles could compete with the “small” battery-powered cars that the Volkswagen Group intends to launch from 2025, starting with the ID.2.

However, occupying more space in the European market will not be easy. In addition to real prices, it will be necessary to understand what the technical characteristics of the cars will be and whether European buyers will like them. NIO Day 2023 will take place in a few days. Perhaps during this event we will also talk about a project related to this brand.