The Consumer Electronics Show (CES) 2024 in Las Vegas promises to be a very important stage for Mercedes. In this new edition, the German brand will present the latest advances in virtual assistance and digital experiences for customers both inside and outside the car.
The focus of this announcement will be new virtual assistant MBUX, which represents a quantum leap in the field of human-machine interaction (HMI). The new version of the “Hey Mercedes” voice assistant uses high-resolution graphics provided by Unitya well-known graphics engine used in video games.
Integrationartificial intelligence (TO) advanced allows MBUS system combine different intelligent systems into a single whole, offering the user an expressive and natural interface.
Ola KalleniusCEO of Mercedes, highlighted the importance of this innovation, emphasizing that the use of artificial intelligence for responsive interactions is perfectly matched to the driving style and mood of the user, thereby defining the future of digital luxury.
In terms of hardware, MBUX Virtual Assistant runs on its own operating system, MB.OS, developed in-house. This system will be the protagonist of several digital innovations that will be presented in January.
It doesn’t end there: Stuttgart Star will also be present at CES 2024 with CLA conceptwhich will make its first appearance in North America at the Las Vegas event following its debut at the 2023 Monaco Motor Show. Based on the Mercedes Modular Architecture (MMA) platform and MB.OSThe concept car offers an almost complete glimpse of the future line of cars with the three-pointed star.
Another important moment of the event will be the presentation of a camouflaged prototype of the machine. Electric Mercedes G-Class. They say it will hit the market under the name Mercedes EQG. Finally, always CES 2024 it will also showcase the latest developments in in-car entertainment, including a very important partnership.
Source: HD Motori
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