Jaguar Land Rover he changed his strategy, deciding slow down the release of electric models and from increase your commitment to these plugins. The choice was made to adapt to the current market dynamics, which have seen a decline in demand for electric vehicles.
The new strategy was foreseen by the CEO Adrian Mardell during the presentation of the latest quarterly financial data.
The automaker is extending the development time of its BEVs and working hard to make more plug-in hybrids available in response to growing customer acceptance of PHEV technology.
In 2021, Jaguar Land Rover said it would launch six new electric models under the Land Rover brand by 2026. Instead, following a change in strategy, 4 will be produced. However, two Jaguar-badged BEV models remain confirmed. This choice will also allow us to further improve the development of new electric vehicles.
We are a little slower than we said three years ago. We take the time to bring to market the best cars we’ve ever developed.
At the same time, Jaguar Land Rover will work to expand its plug-in range, which is proving very popular with customers. In fact, the CEO called demand for PHEV models “amazing.” The Group has therefore been surprised by the reception of the plug-in models from customers and will therefore work to expand the range.
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However, it has been confirmed debut of the first electric Land Rover in 2024. This is an SUV, of which we have already seen some teasers, which will be followed by a BEV variant of the Range Rover Sport. Both vehicles will be based on the MLA platform. However, the other two models will be based on the EMA platform. There is no confirmation, but these should be the electric successors to the Range Rover Evoque and Range Rover Velar. Some rumors claim that an electric version of the Defender could also arrive by 2030.
As for Jaguar, in 2025 electric GT debuts based on the JEA-Jaguar Electrified Architecture platform. A car that will cost more than 100 thousand pounds, that is, approximately 117 thousand euros. This will be followed by another BEV model for which there is no exact information.
Source: HD Motori
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