Super Bowl it is one of the most important sporting events in America. This event attracts a huge number of fans and this is the reason why several companies invest in advertising broadcast during this event. As it appears, The average cost of a 30-second commercial was $7 million..
Even car manufacturers usually create special commercials for this sporting event, promoting their latest models or even upcoming cars. Commercials that also feature famous people. In 2024, automaker participation was significantly lower than in the past. As we know, the automobile sector is going through a very difficult moment and companies are very careful when they have to spend a lot of money.
However, there was no shortage of sports advertising from car manufacturers such as BMW, Kia, Volkswagen and Toyota. Let’s look at some of them. For reference, the 2024 Super Bowl was won by Kansas City Chiefs.
Let’s start with BMW. which returns to the Super Bowl after last year’s absence with a 60-second spot starring the actor Christopher Walken. The “Talkin’ Like Walken” advert features the all-new BMW i5 M60 electric sedan. The commercial also stars actress Ashley Park and singer Usher.
KiaInstead, the company dedicated its Super Bowl ad to its new electric SUV, the EV9. In the video, an SUV will allow the young figure skater to go out and perform on a frozen lake in front of her grandfather’s house, who was unable to come to her for the competition. Specifically, we can see how the commercial showcases the SUV’s ability to power external electrical devices.
Through sports advertising Volkswagen celebrates 75 years of presence in the United States. The one-minute video, which aired at the Super Bowl (there is also a longer two-minute version), traces the automaker’s journey from the iconic Beetle to the ID. An electric thrill that began from the moment the first Beetle arrived on a cargo ship in New York Harbor in 1949.
Finally, advertising Toyota it was intended to demonstrate the Tacoma’s off-road capabilities. Toyota has become the latest automaker to confirm its presence at the 2024 Super Bowl.
Among the 2024 Super Bowl commercials was a commercial Kawasaki. The Japanese brand used this display to promote its new RIDGE Side x Side ATV, highlighting its off-road capabilities.
Source: HD Motori
Ashley Fitzgerald is an accomplished journalist in the field of technology. She currently works as a writer at 24 news breaker. With a deep understanding of the latest technology developments, Ashley’s writing provides readers with insightful analysis and unique perspectives on the industry.