For the first time, Mercari has calculated and released the environmental impact figures it has reduced through its business.
In the fashion field, where sustainability is an issue, the flea market app has shown its presence.
Reduce domestic clothing waste by less than 10%
Mercari has calculated and disclosed its first environmental positive impact.
Clothing is the most traded item on Mercari. In the 2022 sustainability report released by the company, it is assumed that second-hand clothing that transactions have been completed on Mercari will be used instead of new ones. Considering the cycle of production, distribution, use, and disposal, we calculated how much CO2 emissions could be avoided when compared to new products.
As a result, it is calculated that in the three years from April 2019 to March 2022, Mercari was able to avoid about 1.4 million tons of CO2 emissions in Japan and the United States.
CO2 emissions avoided through Mercari transactions.
In addition, it is estimated that about 59,000 tons of clothes could be avoided by selling them on Mercari instead of throwing them away (April 2021 to March 2022, total for Japan and the United States). ).
The above figure is about 42,000 tons in Japan alone. In Japan, approximately 480,000 tons of clothing are discarded as waste without being recycled (according to Ministry of the Environment survey), so this figure is just under 10% (approximately 8.8%).
The company has been working on environmental issues with the aim of creating a recycling-oriented society for some time. In a questionnaire survey of Mercari users, it seems that there was a change in feelings, such as “I’m no longer obsessed with new items.”
The environment surrounding the company is uncertain due to rising anti-fraud costs, slowing growth, and the global recession, but we are steadily beginning to see results in our contribution to the environment.
(Written by Ikuko Takeshita)
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Source: BusinessInsider
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