Walmart seems to be considering adding a video distribution service to “Walmart+.”
- Walmart is considering adding video distribution to its subscription service “Walmart + (Plus)”The New York Times reported.
- Walmart is trying to attract new customers to its subscription service to compete with Amazon Prime.
- Walmart+ has begun offering additional benefits for subscribers, such as music distribution services.
Walmart may take a big step toward attracting new customers with its subscription service, Walmart+. And that could increase competition from Amazon Prime.
The New York Times (NYT) reports that Walmart is in talks with major entertainment companies, including Paramount, Disney and Comcast, about incorporating video streaming services, three people have learned. It was reported by quoting a person’s remarks.
The streaming service makes Walmart+ more like a subscription system that combines a variety of services like rival Amazon Prime, rather than a simple membership service with delivery rewards.
Walmart declined to comment for this matter.
Walmart+ launched in September 2020 as a subscription service that offers free shipping and gas discounts on any order. And in recent months, Walmart+ has taken on Amazon Prime with new perks such as a six-month free trial of Spotify Premium and more discounts on Gasolin.
In addition to free two-day shipping, Amazon Prime in the United States offers a wide range of services to its members, including video streaming service Prime Video, music streaming service Prime Music, and free grocery delivery.
Walmart is considering building a similar subscription service for less than Amazon Prime, according to a New York Times article. Walmart+ is $98/year and Amazon Prime is $139/year.
Walmart doesn’t disclose membership numbers for Walmart+, but Amazon’s strategy to consolidate its new offerings into one subscription service has proven effective. Amazon has announced that it will have more than 200 million Prime members in 2021.
Amazon isn’t the only company bundling services together to drive customer enthusiasm and loyalty, and many large companies may be doing this in the future. For example, mobile phones Verizon, T-Mobile and AT&T offer free trials of streaming services on some data plans, while Apple buys new devices such as iPhones and Macs. Apple TV+ offers a 3-month free trial to new customers.
[Original: Walmart’s apparent streaming aspirations could show it’s trying to beat Amazon at its own game]
(Translated by Makiko Sato, edited by Toshihiko Inoue)
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Source: BusinessInsider
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