Leni Odetoimbo is a full-time YouTuber based in Ontario, Canada.
Direct messages (DMs) to Reni Odetoyinbo exploded after she posted on her Instagram story that she bought her first home in May 2020 at the age of 23. . At the time, she had 2,000 followers and received some 30 messages, including a question about how she could afford to buy her property less than two years out of college.
At the time, Odetoimbo was working full-time at The Bank of Montreal (BMO) in Canada and occasionally posting financial tips to friends and family on his Instagram. After her post about her home, she was asked by her followers to create a platform dedicated to wealth building.
So she polled her Instagram about whether she should start a podcast, a YouTube channel, or continue posting stories on Instagram. Due to the majority voting on YouTube, her YouTube channel “xoReni” was born on May 18, 2020.
Odetoimbo is now a full-time YouTuber with 19,300 subscribers based in Ontario, Canada. Her content focuses on personal finance and career advice, including videos explaining concepts like how to buy your first home at 23, how to refresh your LinkedIn profile, and financial abuse. are posting. She’s also expanded her reach into content about her lifestyle, including the skin care products she uses now.
“Finance was a field dominated by white men,” she tells Insider. “Many of my followers tell me that they never thought they would be rich because there was no one else like them.
The 26-year-old also posts personal finance and lifestyle content on Instagram, where she now has 14,000 followers, and TikTok, where she has 23,800 followers. According to documents reviewed by Insider, since January, she has earned $105,654 from seven sources of income.
Here is the breakdown of her income:
- Google’s AdSense program: Odetoimbo’s first source of income was through this program, which allows creators to monetize their YouTube channels by running ads. She earned her first C$100 ($100) from the program in September 2020.
- partnership with brands : This is one of Odetoimbo’s main sources of income, being paid by companies like insurance company Lemonade and Canadian investment firm Wealthsimple to create content on social media. .
- affiliate marketing: This is another of her main sources of income, with companies like EQ Bank paying her followers for every time she signs up for the service. Odetoimbo posts affiliate links on her social media profiles and receives a portion of her earnings when her followers sign up. For example, EQ Bank will pay her $80 CAD for each user who signs up using her exclusive link.
- Lecture activity: She receives flat speaking fees from organizations such as her alma mater York University and the Toronto Public Library, and speaks on topics such as investing through live or online lectures.
- professional consulting: Earn at least $350 CAD ($350) for modifying clients’ LinkedIn profiles and suggesting small businesses how to optimize their social media profiles.
- “Buy Me A Coffee”, a coin tipping app: For the advice she provided on SNS etc., the follower may pay her a tip through this app. For example, when a follower received a C$25,000 ($25,000) raise because of your advice.
- Subsidy: Grants from Creator Support Programs, like $32,263 CAD from #YouTubeBlack Voices in June, are helping Odetoimbo’s platform grow. In particular, these funds are often tax-exempt.
Odetoimbo not only uses the income to support living expenses and building wealth, but also collaborates with IHS Medical Inc to help her grandparents in Nigeria get medical care. . The ad appeared on her YouTube video earlier this month.
“Being able to help my family back home financially is very important to me,” she said.
Started asset building at the age of 4
Odetoimbo’s wealth building experience began when he was four years old when his parents opened an investment account with TD Bank and advised him to “save 50% of the money you receive as a gift there.” As a child, she discussed topics such as managing her budget and mortgage with her parents, and often showcased what her parents taught her in her YouTube videos.
“Most people haven’t heard about finance like that since they were young, so I know how lucky I was,” she said. “I don’t want my followers to think I learned everything on my own.”
He also learned about building wealth from his work at BMO, and most recently as a strategic marketing manager, attracting people with over US$1 million in investable assets. I was creating a marketing plan. But she hopes to explain financial concepts to the “average” audience she targets on her YouTube channel.
“I felt like I wasn’t really adding any value by just helping the rich get richer,” she said.
Odetoimbo, who is retiring from banking in October 2021, had just landed $3,000 (around $30) in affiliate income from AdSense, one brand, and performance marketing platform Fintel Connect. 3,000 yen).
What is your monthly income breakdown?
Below is a breakdown of how much Odetoimbo earned in each month of 2022. Insider confirmed these earnings with documents she provided.
January: 6790 Canadian dollars (about 685,790 yen)
February: 2,502 Canadian dollars (about 252,702 yen)
March: 9550 Canadian dollars (about 964,550 yen)
April: 4459 Canadian dollars (about 450,359 yen)
May: 16,087 Canadian dollars (about 1,624,787 yen)
June: 34,352 Canadian dollars (about 3,469,552 yen)
July: 3891 Canadian dollars (about 392,991 yen)
August: 15,753 Canadian dollars (about 1,591,053 yen)
September: 6138 Canadian dollars (about 619,938 yen)
October: 2718 Canadian dollars (about 274,518 yen)
November: 3414 Canadian dollars (about 344,814 yen)
[original text]
(Edited by Toshihiko Inoue)
Source: BusinessInsider
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