chocoZAP surpasses 1,000 stores and rolls out “new services”, introducing teeth whitening and cafe functions to all stores

Convenience store gym “chocoZAP” will start offering more “convenience” services.

RIZAP announced on September 28th that it will gradually introduce six new services under its Chocozap service, including self-whitening, self-nail care, and workspace, to all of its approximately 1,000 stores.

Most of the new services will be introduced at all stores by the end of the year, with “café” scheduled to start in 2024.

“Chocozap is more than just a gym. From now on, we’re going to become more of a convenience store, and we’re announcing services that will help you love yourself and your everyday life even more.”

Rizap Group President Ken Seto, who took to the stage wearing a T-shirt with the Chocozap character on it, made the following declaration at the beginning:

The new service is”Choko Cafe” offers self-nail, self-whitening, massage chairs, bikes with desks, work spaces, and a drink server where you can drink coffee and more.6 types.

Workspace and “Choko Cafe” will be available in 2024, and other new services will be released in 2024.Implemented in all stores within the yeardo.

Chocozap is a 24-hour unmanned gym for beginners. “You don’t need to change clothes” and “You can do it for just 5 minutes a day”, and the price is about one-third of that of traditional fitness gyms. It has attracted a new fitness demographic.In August, fitness gym became number one in Japan in number of members(*Compared with company research and other companies’ disclosed materials)announced that it has been achieved.

Chocozap aims to attract female users, and since its inception, has offered services that overturn conventional fitness gym common sense, such as a “self-esthetic machine” and a “self-hair removal machine.” This time, we have further expanded this business policy. Even after the new service is launched, the monthly price will remain unchanged at 3,278 yen including tax.

“You can receive services such as whitening that are expensive and difficult to afford, or that you use for special occasions, at no additional charge.

Just as smartphones are now a part of our lives (which they didn’t have before), habits that used to be special are becoming more familiar, so we would like to propose a new way to use your free time.” (President Seto)

“Data-driven” management incorporated into service development

The new service announced this time was originally introduced on a trial basis at some stores. We decided to introduce services that had good results to all stores. The company’s “data-driven” business development, in which it starts small, repeats tests, and introduces products that respond well to customers, is a specialty of the company, which it uses not only in service design but also in advertising strategies.

“Create a prototype and test whether it can attract customers firstTo do. After that, we collect all the data, including the usage rate (of new services and machines) and whether or not it motivates customers to visit the store. We will also look at whether it is economically viable depending on the frequency of use.

On the other hand, it is difficult to skimp on the cost, so we make a comprehensive decision by looking at various factors.” (President Seto)

Various new services such as self-nail services will be introduced at existing stores by replacing other machines. At Chokozap, AI cameras installed in stores analyze machine usage time and occupancy rates. Based on the results of this analysis, they will decide which machine to replace it with.

“Even at convenience stores, even if the category doesn’t change, the products are always changing.Services are often fixed.But I think that’s a little strangeThat’s what I think.” (President Seto)

The investment amount for the introduction of the new service is not disclosed, but in August, Rizap Group announced that it would raise up to 6.75 billion yen using long-term debt and equity subordinated loans to fund the Chokozap business. There is.