It’s not a secret that Toyota always expressed a few doubts about electric vehicles. Although the Japanese manufacturer has presented a substantial plan to launch several 100% electric models in the coming years, it has always been very skeptical about the willingness of some countries to accelerate the adoption of this form of mobility. In the past, for example, the words of the first person of Toyota were discussed a lot. Akio Toyoda which pointed out that electric vehicles are likely overpriced.
This “skeptical” stance has recently been confirmed Jack Hollisexecutive vice president of sales for Toyota Motor North America who, in a webinar hosted by the Automotive Press Association, essentially said that the market is not ready yet to the mass adoption of electric vehicles.
Link, in particular, al US market at a time when the US government intends to promote the introduction of battery-powered vehicles to achieve specific goals in the coming years.
I don’t think the market is ready. I don’t think the infrastructure is ready. And even if you were willing to buy it, and if you could afford it… the price is still too high…
In short, Toyota management is pointing the finger at prices and charging infrastructure, the topics are certainly not new and on which we have been discussing for some time. Critical issues have been raised several times not only for the American market, but also for the European one. In the first half of 2022, U.S. electric vehicle sales reportedly accounted for 5.2% of total sales. This is more than double that of the same period in 2021, when electric vehicles accounted for 2.5% of total sales.
Therefore, in the US, the market for electric vehicles is growing, but Toyota does not believe that the goals set by the Biden government can be achieved. And in support of your thesis, Jack Hollis. takes hybrid as an examplehighlighting how long it takes to make this technology popular.
It took 25 years to have less than 10% market share for a hybrid that is affordable and produced using available resources.
The Toyota executive then stressed that the number of American motorists interested in electricity was not up to the expectations of the US government.
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Source: HD Motori
Ashley Fitzgerald is an accomplished journalist in the field of technology. She currently works as a writer at 24 news breaker. With a deep understanding of the latest technology developments, Ashley’s writing provides readers with insightful analysis and unique perspectives on the industry.