Reports say that Apple will be forced to delay the launch of its VR glasses to the second half of 2023.. The news comes as a blow to the company, which reportedly planned to unveil the device in January.
Ming-Chi Kuo, the analyst known for leaking Apple launches, said that the reason for the delay in the receipt of points on the market is due to software problems.
“There is already a market consensus that Apple’s augmented and virtual reality devices will be the next major growth driver for the optical industry,” the expert wrote.
commented it the delay can negatively affect sales of the device failing to meet market expectations. This is because, according to rumors, Initially, the lenses were expected to arrive in the second quarter of 2023. not in the second half of next year.
“The mass shipment schedule of components is still likely for the first half of 2023, but due to the postponement of the mass shipment schedule of the final product, The 2023 Apple MR headset shipment forecast is likely to be less than 500,000 units.”, he continued.
That number is less than half of the 1.2 million lenses analysts predict will be available by then. This could lead to a situation similar to what Sony and Microsoft faced at the height of the pandemic when they failed to meet their PS5 and Xbox Series X|S build forecasts.
“It remains to be determined whether the media event schedule (previously scheduled for January 2023) will also be postponed.but in general, if the time gap between the media event and the mass mailing of the final product is too long, this is detrimental to promotion and sales,” the analyst concluded.
Source: La Opinion
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