At CES 2023 in Las Vegas Togg announced its vision for the future of mobility. In particular, the automaker revealed the details of its Trumore digital platform this is new sales strategy for their C-SUVs. Speaking of this news, Togg CEO, Gürkan Karakasemphasized that the brand has strived from the very beginning to “do something more than just a car“.
The new C-SUV Togg will be launched in Turkey in the first quarter of 2023 and reach European markets by the end of 2024. The automaker reports that pre-orders new model can be made online through the new Trumore platform using gamification based system (for the first time in the world).
The brand says that for the new platform, they wanted to create an infrastructure for using cloud-based on-demand technologies. At the same time, the manufacturer has strengthened this infrastructure with the help of blockchain and developed a platform for use anywhere in the world and in any cloud. The goal is to offer customers a platform that can provide a personalized experience with next generation technologies. The CEO adds:
The Trumore platform is constantly evolving for users and we will ensure a seamless user experience by providing a personalized, intelligent and responsive experience with next generation technologies: fintech, insurance technology, blockchain, IoT and artificial intelligence. While developing our digital portfolio, we are thinking about introducing our users to the world of opportunities offered by the mobile ecosystem. To do this, we decided to gamify our pre-order process.
Therefore, a special pre-order process based on gamification will be organized on the Trumore platform. Gürkan Karakash explains:
We have developed a competition that will run on our Trumore digital platform. We will be giving members daily missions, one-time missions, and weekly missions.
In addition, the automaker is preparing a collection of NFTs that will be auctioned in 2023.
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Source: HD Motori
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