Ferrari design and styling are unique in the automotive world. Qualities that have been recognized by ai Automotive Design Award 2023 where Maranello won two prizes. In particular, the Ferrari Purosangue, which we have already tested, the first SUV of the Prancing Horse company, became the winner in the category Production cars with the following motivation:
Extraordinary proportions for a car with tall wheels that looks smaller than its actual size. Accessibility and habitability are at the top of the category, thanks also to the thoughtful and aesthetically pleasing door system. Unmistakably a Ferrari, it stands out from all high-end cars of a similar size.
But that’s not all, because in the 2023 edition of the Car Design Awards, it was the Ferrari Style Center team also received the awarddirector Flavio Manzoni, which dominated the Brand Design Language category. This recognition aims to highlight the activities of the design team who did the best job of coherent and transversal in the brand’s formal language across the entire product range.
The award ceremony took place at the ADI Design Museum in Milan as part of Milan Design Week. Recall that the Car Design Award is awarded to projects that have made the greatest contribution to the development of automotive design, and was established in 1984 at the initiative of the Italian magazine Auto & Design. The winners are selected by a jury of 11 expert journalists from the most influential international automotive magazines.
Source: HD Motori
Ashley Fitzgerald is an accomplished journalist in the field of technology. She currently works as a writer at 24 news breaker. With a deep understanding of the latest technology developments, Ashley’s writing provides readers with insightful analysis and unique perspectives on the industry.