On the occasion of his 75 years of Porsche presented his new logo. The last update is dated 2008. The automaker says the new logo it will be introduced to its cars at the end of 2023. The first model with it will be the new Panamera. This is an important detail because we are confident that this new car, which has been the protagonist of a series of spy photos on numerous occasions, will be unveiled by the end of the year.
Even if we have to wait a few more months to see the new logo on the first production cars, the next one is actually making its debut. June 8 in concept. We don’t know much about this prototype. Porsche limited itself to stating that this would represent his vision for the sports car of the future. Luckily, we won’t have to wait long to find out more, as the German brand’s 75th anniversary date is just around the corner.
Returning to the new logo, this is the sixth update since its debut in 1952. Changes were made in 1954, 1963, 1973, 1994 and 2008. As Porsche points out, developing a new logo it took 3 years of work. However, there are not many changes.
Key elements such as the Porsche name at the top, the horse in the center and the four dials with black and red stripes and horns are still present. However, putting the new and old emblems side by side, the differences are immediately evident. For example, the German brand introduced honeycomb decorations to the red stripes, as well as a new metallic finish. Small graphic retouches also on the horse, where above we find the inscription STUTTGART in black.
In general, the new logo looks more modern than the previous one. For now, all that remains is to wait until June 8th to see it in a new concept car.
Source: HD Motori
Ashley Fitzgerald is an accomplished journalist in the field of technology. She currently works as a writer at 24 news breaker. With a deep understanding of the latest technology developments, Ashley’s writing provides readers with insightful analysis and unique perspectives on the industry.