For brands like Maserati, it is important to offer your customers maximum exclusivity. For this reason, the car manufacturer has created the Maserati Fuoriserie, a customization program that allows the customer to choose from a wide range of tools to personalize their car to suit their tastes.
Speaking of exclusivity, Maserati has unveiled the Fuoriserie Essentials, a collection of customized vehicles created in collaboration with David BeckhamGlobal Ambassador of the Italian House. DB Essential Custom available to me Models MC20 and Grecale.
So the Fuoriserie program team and David Beckham have created two new trim levels to invite buyers to pay homage to two models from the past automaker. The former is inspired by the 1967 Maserati Ghibli coupe and is characterized by the choice of Night Interaction blue for the exterior, paired with a light brown leather interior.
The second configuration, on the other hand, is inspired by the 1986 Maserati Quattroporte Royale with only 51 made. So we have the Verde Royale body paint (dark green) and a warm brown shade for the leather trim. In addition, DB Essential vehicles will also feature a metal plate located on the center tunnel, between the front seats or between the two headrests, evoking the collaboration between the manufacturer and David Beckham. Both configurations are available on request for MC20 and Grecale.
Claus Bussehead of design at Maserati, explains:
Fuoriserie means “made to order” in Italian. The Trident personalization program is designed to create a personalized experience for our customers. We want them to be able to express their individuality and their passions by creating their own Maserati. Just like David, everyone can choose from a wide range of customizations from our Fuoriserie Corse collection, inspired by Maserati’s glorious racing heritage, and from our Fuoriserie Futura collection, dedicated to lovers of technology and innovative materials.
Source: HD Motori
Ashley Fitzgerald is an accomplished journalist in the field of technology. She currently works as a writer at 24 news breaker. With a deep understanding of the latest technology developments, Ashley’s writing provides readers with insightful analysis and unique perspectives on the industry.