When you use TikTok, you may start seeing links to Google, and here’s why.

TikTok, the popular short-video app, is exploring unusual territory: integration with online search giant Google.. If you’ve ever wondered why TikTok starts showing links to the Google search engine, you’ve come to the right place to find out!

TikTok users recently noticed that the pages The app search results contain a link that will take you directly to a Google search for the same query.. This was discovered by Radu Oncescu, an app researcher, and caused quite a stir in the TikTok community. In a screenshot shared by Oncescu, a TikTok pop-up warns: “TikTok does not endorse and is not responsible for Google search results.”

Why is TikTok partnering with Google?

The reason for this unusual partnership may have something to do with the legal situation Google finds itself in. In the US, the Justice Department is pursuing an antitrust case against Google., accusing her of illegally maintaining her dominance in the search. This is due to expensive deals with companies like Apple, which keep Google as the default search engine in their products.

But that is not all. TikTok is adding Wikipedia snippets to some search results that link directly to the website.. While this feature isn’t available for all searches, it appears to be targeted at certain locations, businesses, and individuals. According to TikTok spokesperson Zachary Kaiser, the feature has been around for several months.

Checking the authorities

In a broader context, TikTok could also come under regulatory scrutiny. The European Commission has included the company on its list of “gatekeepers” that must comply with new Digital Markets Act (DMA) rules.. This legislation aims to stop anti-competitive practices at large technology companies. In this sense, messaging apps should be compatible with other platforms, and users should be able to install third-party apps and app stores.

Google’s integration into TikTok could open up new opportunities for users. The ability to access Google search results from within the app can provide a richer experience.. However, it also raises questions about data privacy and liability in the event of unexpected results.

Author: Julian Castillo
Source: La Opinion

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