Several automakers are working on more affordable electric vehicles. Apparently too Ford strives to enter this market segment. Jim Farley, CEO of the Blue Oval House, announced very interesting news. For the past two years, a small Ford team has been working on the platform electric vehicles will be offered at more affordable prices.
Farley announced the existence of the new platform project Tuesday evening during the automaker’s quarterly financial results press conference.
We silently made this bet two years ago. The team has developed a flexible platform that will not only be used on different types of vehicles, but will also become the basis for software and services.
In short, this team worked outside of a traditional corporate structure to move this project forward. The CEO was reluctant to reveal details and did not say anything specific about the first models that will use the new architecture. However, Farley added that the goal is to compete with Tesla and Chinese manufacturers. As you know, Elon Musk’s company is working on a new generation model that will be more affordable from an economic point of view. A model that will appear, according to Elon Musk, in the second half of 2025.
Affordability is one of the main barriers preventing people from buying more electric vehicles and automakers from selling them in larger quantities. It is for this reason that a number of manufacturers, including European ones, are working on more affordable models. Let’s think about the Citroen e-C3, Renault 5 and the upcoming Volkswagen ID.2.
On paper the announcement is very interesting. It remains only to understand which models will adopt this platform and their characteristics.
Source: HD Motori
Ashley Fitzgerald is an accomplished journalist in the field of technology. She currently works as a writer at 24 news breaker. With a deep understanding of the latest technology developments, Ashley’s writing provides readers with insightful analysis and unique perspectives on the industry.